Logo Projects
Created unique logo identities tailored to each business, focusing on brand recognition, simplicity, and long-term usability across different platforms.
Project Overview
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Tom's Carwash was expanding with a new Touchless Xtra Tall wash designed for oversized vehicles. The client wanted the branding to stay consistent with their existing carwash while creating a new identity specifically for larger commercial vehicles.
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The goal was to transform the real-world equipment into an eye-catching illustration that customers could instantly recognize while keeping the familiar Tom's branding.
Tom's XT Touchless Xtra Tall Carwash
Existing Brand Reference
Original Tom's Carwash Branding
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This was the existing branding used for Tom's standard carwash location. The client wanted the new Xtra Tall version to follow the same playful, family-friendly style while introducing new elements unique to the larger wash system.
Understanding the Equipment
Before designing, I studied how the actual touchless wash system worked. This helped me accurately recreate the washer, water spray, and overall structure instead of relying on generic illustrations.
Petit XT Washer Reference
Design Reference
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The client specifically requested that the illustration be based on the Petit XT touchless wash system. I used this as the primary reference to recreate the washer, blower, and support arms while simplifying them into a clean, cartoon-style illustration.
Final Artwork
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The final design combines Tom's existing branding with a custom illustration of the Petit XT touchless wash. The client requested:
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Tom's XT displayed as the main banner across the top of the wash.
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Petit XT branding placed vertically on both washer columns.
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A cartoon-style illustration based on the actual Petit XT touchless wash system.
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The real washer and blower recreated while keeping them recognizable.
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A custom "T" logo placed on the front grille of the oversized vehicle to reinforce Tom's branding.
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A friendly oversized vehicle mascot to make the design more engaging and memorable.
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Service icons highlighting 9'10" clearance, oversized vehicles, touchless wash, and vehicles up to 26 ft.
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A bubbly background and water effects that matched the original Tom's Carwash branding while giving the Xtra Tall location its own unique identity.
From Design to Reality
One of the most rewarding parts of this project was seeing the finished artwork installed at the client's location. The final banner became part of the new wash entrance, helping promote the Touchless Xtra Tall service while creating a strong first impression for customers driving by.
Client Feedback
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The client was highly satisfied with the final artwork and approved it for production. After installation, they shared photos of the completed banner, showing the design successfully brought to life at the new Touchless Xtra Tall Carwash.
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BASK46 Logo Redesign
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The original logo was simple and text-based, but it didn't reflect what made the brand unique. Since BASK46 is known for its brick oven pizza, I redesigned the logo by incorporating a grill and flame icon to represent its signature cooking style. The result is a stronger visual identity that better reflects the restaurant's personality while remaining memorable and versatile across both print and digital materials.
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Challenge
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The original logo lacked a distinctive visual element that represented the restaurant and was primarily typography-based.
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Solution
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I created a new logo concept inspired by BASK46's brick oven pizza, combining a grill, flame, and bold typography to give the brand a stronger and more recognizable identity.
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The client approved the concept immediately without requesting any revisions, reflecting how well the design aligned with their vision from the start.
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